Propensity Appoints Kelly Greenwalt as Market Strategy VP

September 09, 2026
Propensity appointed Kelly Greenwalt as Vice President of Market Strategy as it expands its AI powered marketing platform.

Propensity appointed Kelly Greenwalt as Vice President of Market Strategy, the company announced in a press release. She will work with customers, product teams, and go to market teams to identify the needs of B2B marketers and inform Propensity's market strategy and product roadmap.

Greenwalt has more than 20 years of experience across B2B marketing, marketing operations, demand generation, digital strategy, and marketing technology. She most recently worked at Epicor, where her responsibilities included marketing technology, spend management, digital transformation, AI, and go to market operations.

Propensity says the appointment comes as it expands beyond account based marketing into what it calls AI powered go to market orchestration. The company describes its platform as connecting buyer signals, audience creation, campaign execution, engagement intelligence, sales activation, and measurement.

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