Position2 Expands Board with Industry Veterans to Boost AI Marketing
Position2 has appointed Jon Miller and Kumar Ganapathy to its Board of Directors, announced in a press release. This move aims to accelerate the company's AI-driven marketing strategies as it scales its Services-as-a-Software model.
Jon Miller, co-founder of Marketo and Engagio, brings over 25 years of experience in marketing technology. His expertise in achieving IPO and category leadership is expected to bolster Position2's strategic initiatives. Kumar Ganapathy, Managing Partner of 3iPartners, has a track record of founding successful companies in telecom, enterprise IT, and AI, further strengthening the board's capabilities.
Position2's approach integrates AI-led automation with expert strategic work, aiming to deliver customized, software-powered experiences for clients. This model is designed to enhance operational efficiency while focusing on high-impact strategic tasks that drive client growth.
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2025 Generative AI in Professional Services Report
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This report by Thomson Reuters explores the integration and impact of generative AI technologies, such as ChatGPT and Microsoft Copilot, within the professional services sector. It highlights the growing adoption of GenAI tools across industries like legal, tax, accounting, and government, and discusses the challenges and opportunities these technologies present. The report also examines professionals' perceptions of GenAI and the need for strategic integration to maximize its value.
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