87seconds named an OpenAI Select Partner for marketing content and luxury brands

87seconds, the content production group formerly called Datawords Group, has been named an OpenAI Select Partner in the OpenAI Partner Network, according to a press release. The company says the designation recognises its work in marketing content and the luxury sector.

The OpenAI Partner Network is OpenAI's programme for firms that build, sell and deliver AI solutions to enterprises using its models and products. 87seconds creates, localises and manages content for luxury houses and international brands across dozens of markets. It combines custom AI agents with multicultural teams who check that the output keeps each brand's voice in every market.

"AI executes at scale, while our experts ensure that every cultural nuance, every detail, and every brand identity is preserved along the way," said David Apery, CTO and CIO of 87seconds. The release does not name clients or say how many brands use its OpenAI-based workflows.