Popl Launches Event Assistant Built on Claude

Jul 7, 2026
Popl has introduced Popl for Claude, an AI assistant built natively into Anthropic's Claude to simplify event lead capture and marketing workflows through natural language.

Popl has launched Popl for Claude by Anthropic, described as the first AI assistant designed specifically for in-person events. The product was announced in a press release and is available now to Popl customers with an event lead capture plan.

Popl for Claude enables event marketers to manage lead capture and analysis through natural language interaction. Users can identify and research target buyers before an event, prioritize leads afterward, and generate ROI reports without switching between dashboards or tools.

At launch, key use cases include pre-show prospecting, contact and company data enrichment, post-show analysis, lead prioritization, and creation of structured ROI reports. The assistant can generate summaries, comparisons, CSVs, or customized reports depending on user requests.

The Claude connector is available through Popl’s platform and includes an AI prompt library and setup documentation to help customers start using the system immediately.

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