Onfire AI Raises $20 Million to Advance AI-Driven Sales Intelligence

Israeli startup Onfire AI has raised $20 million in seed funding to expand its AI platform that helps B2B software and cloud companies identify real-time buying signals. The round was led by TLV Partners and Grove Ventures, with participation from IN Venture and Leumi Tech 77, the investment arm of Bank Leumi.

Founded in 2023 by Tal Peretz, Shahar Shavit, and Nitzan Hadar, all alumni of the Israeli Defense Forces’ Unit 8200, Onfire AI applies intelligence-gathering techniques to sales operations. Its platform analyzes public data from online forums, blogs, and developer communities to detect purchase intent and connect potential buyers with relevant sales teams.

The company’s data-first approach builds a structured layer of contextual information, allowing sales teams to prioritize leads based on technical needs, budget cycles, and decision-making roles. Onfire AI reports that its system has already supported clients in closing over $50 million in deals by improving the accuracy of outreach and reducing reliance on generic AI-driven sales tools.

The new funding will be used to expand research, AI development, and sales operations. Most of Onfire AI’s engineering team is based in Israel, while its go-to-market operations are centered in New York to support growth in the U.S. market. Early customers include Aiven, Spectro Cloud, and Cyera.