Omnicom Media Partners with Netflix for AI Enhanced Ad Creatives

June 23, 2026
Omnicom Media and Netflix have announced a collaboration that combines Acxiom audience intelligence with Netflix's AI advertising technology to deliver personalized ad experiences on the streaming platform.

Omnicom Media and Netflix have announced a partnership that connects Acxiom audience intelligence with Netflix's AI advertising technology to create more personalized ad experiences, announced in a press release.

The partnership allows advertisers to use Acxiom audience segments alongside a brand brief, which Netflix applies through its proprietary AI and large language model technology. This process matches relevant Netflix titles with creative assets developed by Omnicom Production to produce personalized ads tailored to viewer habits.

Advertisers will gain access to closed-loop first-party measurement tools to analyze campaign performance across audience segments, ad variations, and content types. The service will launch for Omnicom Media clients in the United States, with plans to expand to additional markets by the end of the year.

According to Netflix, the collaboration aims to blend creativity, data, and AI to improve ad relevance and engagement on its streaming platform.

We hope you enjoyed this article.

Consider subscribing to one of our newsletters like Enterprise AI Brief or Daily AI Brief.

Also, consider following us on social media:

Enterprise AI AI Brief AI Brief (X)

More from: Enterprise

06/23
Inspira Enterprise Expands Partnership with ServiceNow to Deliver Full Platform Capabilities
06/23
Geekplus Invests in J-Elephant to Expand Pallet Warehouse Automation
06/23
DocPro Expands Ask.Legal with English Law Analytics
06/23
MasOrange Selects Polystar for AI Analytics Across Combined Mobile Network
06/23
Geely Farizon, WeRide, and Kwoon Chung to Develop Right-Hand-Drive Robotaxis in Hong Kong

Subscribe to Sales & Marketing AI Weekly

News about AI tools and innovations for Sales and Marketing professionals.

AI Token Webinar

Market report

Superagency in the Workplace: Empowering People to Unlock AI’s Full Potential

This report explores the transformative potential of artificial intelligence in the workplace, emphasizing the readiness of employees versus the slower adaptation of leadership. It highlights the significant productivity growth potential AI offers, akin to historical technological shifts, and discusses the barriers to achieving AI maturity within organizations. The report also examines the role of leadership in steering companies towards effective AI integration and the need for strategic investments to harness AI's full capabilities.

Read more

You May Also Like