Omnicom Media Partners with Netflix for AI Enhanced Ad Creatives

Jun 23, 2026
Omnicom Media and Netflix have announced a collaboration that combines Acxiom audience intelligence with Netflix's AI advertising technology to deliver personalized ad experiences on the streaming platform.

Omnicom Media and Netflix have announced a partnership that connects Acxiom audience intelligence with Netflix's AI advertising technology to create more personalized ad experiences, announced in a press release.

The partnership allows advertisers to use Acxiom audience segments alongside a brand brief, which Netflix applies through its proprietary AI and large language model technology. This process matches relevant Netflix titles with creative assets developed by Omnicom Production to produce personalized ads tailored to viewer habits.

Advertisers will gain access to closed-loop first-party measurement tools to analyze campaign performance across audience segments, ad variations, and content types. The service will launch for Omnicom Media clients in the United States, with plans to expand to additional markets by the end of the year.

According to Netflix, the collaboration aims to blend creativity, data, and AI to improve ad relevance and engagement on its streaming platform.

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