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Omnicom Media has launched Hearts United, a global media agency formed by combining Hearts & Science and Mediahub, with AI embedded in workflows and operations across 40 markets.
Omnicom Media has launched Hearts United, a global media agency formed by combining its Hearts & Science and Mediahub networks, the company announced in a press release.
The agency operates in 40 markets and represents approximately $9.1 billion in 2025 billings. It joins Omnicom Media's agency portfolio alongside OMD, Initiative, PHD and UM.
Hearts United includes AI in workflows and its operating model. The agency also combines media, data, technology, creativity and commerce services for brand clients.
Nicole Estebanell, previously CEO of Mediahub United States, leads the agency in the United States. Ross Jenkins, who led Mediahub in EMEA, leads the agency in that region. Leaders for APAC and LATAM are expected to be announced in Q4.
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