Ogury Introduces SONA Agentic Advertising Tool for Persona-Based Campaigns

Ogury announced in a press release the launch of SONA, an agentic solution designed to improve consistency between audience planning and campaign execution. The tool uses an audience first data model combined with agentic capabilities to identify and activate personas often missed by traditional advertising methods.

SONA converts a campaign brief into a structured, persona based strategy, providing visibility into behaviors, preferences, and location insights. It then recommends suitable publisher environments and media formats, including projected reach and expected results. Campaigns can be activated directly, reducing workflow time by an estimated 20 to 30 hours per campaign.

The system relies on Ogury’s Persona Intelligence technology, which integrates behavioral, declared, and transactional data to build detailed audience profiles. Users can access SONA through the Ogury One platform or within compatible AI environments such as Gemini, Claude, and ChatGPT using Model Context Protocol.

Available across connected TV, desktop, and mobile platforms, SONA enables brands and agencies to maintain consistent persona definitions from planning to activation while allowing traders to review and adjust recommendations before launch.