Nectar Social Secures $10.6M to Enhance Social Commerce for Brands

Nectar Social has emerged from stealth with $10.6 million in combined pre-seed and seed funding, announced in a press release. The funding round was co-led by True Ventures and GV (Google Ventures), with participation from several other investors. The Seattle-based company aims to bridge the gap between social media engagement and revenue generation for disruptor brands.

Nectar Social's AI-powered platform unifies social listening and community management, attributing revenue to organic engagement and scaling selling in direct message conversations. The platform is designed to address the shift in consumer behavior, as younger generations favor social-first discovery and engagement over traditional marketing methods.

Founded by former Meta product and engineering leaders, Misbah and Farah Uraizee, Nectar Social offers tools for real-time customer feedback, nuanced insights, and automated engagement. Early adopters of the platform, such as OLIPOP and Jones Road Beauty, have reported significant improvements in engagement rates and conversion rates.

The company's 12-person team is currently partnering with a select group of disruptor brands across various sectors, including CPG, beauty, wellness, and lifestyle, to further develop its social commerce capabilities.