Meta's Muse can now call US businesses for paying users

Nov 12, 2026
Calls to places like insurers, cable companies and restaurants are open to anyone on a paid Muse plan, from $20 a month.

Meta's AI assistant Muse can now place phone calls to US businesses on behalf of anyone who pays for it, TechCrunch reports. The feature was previously limited to a small group of early adopters who asked the AI for access.

"Let muse take care of all those calls you don't want to make. insurance? cable? DMV? dinner res? not your problem anymore," Alexandr Wang wrote on X. Muse plans start at $20 a month for 500 million Muse tokens a week, with a $100 plan for 3 billion tokens. Meta said last month that Muse has more than 10 million users.

TechCrunch notes that Google's Gemini and the startup Instinct offer similar calling, and that many businesses hang up on AI callers once they realise no human is on the line. Wang also said this week that the option to create a Muse email address will soon reach free users.

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