Luma AI's Ray3 Video Model Now Available in Adobe Firefly

Luma AI's latest video model, Ray3, is now available in the Adobe Firefly app, announced on their website. As the first launch partner for Ray3, Adobe Firefly users gain early access to this advanced model, which will be exclusive to the app and Luma AI's Dream Machine platform for the next two weeks.

Ray3 enables the generation of cinematic, high-quality videos up to 10 seconds long, with support for native High Dynamic Range (HDR). This feature delivers richer contrast and brighter highlights, making it suitable for professional-grade video production. The model is built on a new multimodal reasoning system, allowing it to better understand creative intent and deliver production-ready assets in complex scenarios.

For content creators, Ray3 can be used in Firefly's Text to Video feature to quickly generate complementary footage for various content types. Filmmakers and visual storytellers can utilize Ray3 in Firefly Boards to explore visual directions during pre-production. All creations with Ray3 can be synced to Adobe Creative Cloud for further editing.

Luma AI's Ray3 model is available now in the Firefly app, with unlimited generations offered to customers on a paid Firefly or Creative Cloud Pro plan until October 1.