iQIYI Hosts First Virtual Production Open Day, Showcases AI-Driven Filmmaking Tools

iQIYI held its first Virtual Production Open Day on November 2 in Hengdian, Zhejiang Province, attracting nearly 200 film and television professionals, according to a press release. The company presented its approach to virtual production, emphasizing efficient, user-friendly tools designed to support creators.

iQIYI reported a 125% year-over-year increase in virtual production projects in 2025 and achieved its first full-cycle collaboration on a major theatrical film. The company said it has lowered daily studio rates to RMB 35,000, aiming to make advanced virtual production more accessible. Its IQStage platform integrates custom hardware and over 20 patented technologies to enhance real-time visualization and creative control on set.

During the event, iQIYI demonstrated how AI supports virtual production, including automated concept art generation and 3D Gaussian Splatting (3DGS) scene scanning. The upcoming series “Shadow Punisher” will feature AI-generated digital assets combined with 3D-printed props. The company also highlighted its digital asset library of more than 30,000 items, which supports film, game development, and immersive VR/XR experiences.