iQIYI Launches Nadou Pro and Decentralized Creator Platform

iQIYI has introduced new AI and platform initiatives to support content creators, announced in a press release at its World Conference 2026 in Beijing. The company launched Nadou Pro, an AI-based content production system, and outlined plans to transition its entertainment platform toward a decentralized model with expanded access to IP, distribution, and revenue-sharing.

Nadou Pro integrates nearly 70 AI agents covering scriptwriting, directing, design, and editing into one workflow. It connects creators with iQIYI’s IP library, digital assets, and affiliated talent, enabling them to produce film-quality content more efficiently. The platform also links directly to iQIYI’s distribution and monetization systems, forming a complete production-to-commercialization pipeline.

As part of its decentralization strategy, iQIYI upgraded its creator account system to allow direct publishing and introduced a transparent revenue-sharing model. Performance-based returns come with no upper limit, and creators of AI-generated mid-form series can receive a 20 percent subsidy through the end of 2026. The company is also providing training, funding, and infrastructure support to lower entry barriers for creators.

At the same event, iQIYI reaffirmed that premium intellectual property remains central to its content strategy. It unveiled more than 350 new titles across dramas, films, and animations, emphasizing that AI tools like Nadou Pro are intended to enhance, not replace, strong storytelling and IP development.