Haut.AI and OLAY Introduce Virtual Companion for Personalized Skincare Simulations

June 10, 2026
Haut.AI has partnered with OLAY, a Procter & Gamble brand, to integrate a new Virtual Companion technology into the OLAY Skin Advisor experience. The feature uses generative AI and clinical data to simulate personalized skincare outcomes over time.

Haut.AI has partnered with OLAY, a brand owned by Procter & Gamble, to introduce a Virtual Companion feature within the OLAY Skin Advisor experience. The collaboration was announced in a press release and brings generative AI and clinical data modeling together to simulate how recommended skincare routines may perform over time.

The Virtual Companion uses Haut.AI's LIQA technology to analyze a user's selfie and assess skin characteristics. Based on this analysis, the system generates an AI model of the user's skin, allowing them to visualize projected improvements over periods of four to eight weeks using OLAY's recommended routine.

The AI system behind the Virtual Companion is designed to maintain scientific accuracy and consistency by combining clinical data with OLAY's skincare research. This integration aims to provide shoppers with a more reliable and personalized view of potential product benefits before purchase.

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