Guideline and Tinuiti Partner on Ad Intelligence Data

Guideline and Tinuiti announced in a press release a partnership that makes Tinuiti a strategic data contributor to Guideline Ad Intelligence. Tinuiti will also receive access to Guideline Ad Intelligence Data.

The companies said the partnership gives brands a way to compare media costs and investment outcomes using verified market benchmarks rather than agency size, platform metrics, or modeled estimates. They also said early third party validation showed Tinuiti delivering double digit media cost advantages across several media channels.

Guideline said its media plan management tools administer more than $300 billion in media budgets. The company said its spend and pricing data covers about $200 billion in annual media investment across 65 countries.