Tano raises $4 million for creator advertising platform
Tano raised $4 million in a seed round led by Cherry Ventures, bringing its total funding to $5 million, according to Tech.eu. Seedcamp and The Players Fund provided earlier backing. Will Caplan and Sagar Shah founded the company.
Tano combines AI agents with creator strategists to help brands manage influencer campaigns. The platform handles creator recruitment, product seeding, communications, rewards and payments across large numbers of partnerships.
Brands can measure sales through tracking links, discount codes and commerce integrations. Tano will use the funding to hire engineers and creator strategists and continue developing the platform.
"Brands should be able to set a commercial objective and invest predictably into creator advertising, just like they invest in Meta or Google," Caplan, the company's CEO, said. The platform also uses campaign performance data to improve creator selection over time.
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