GTCR to Acquire FMG Suite from Aurora Capital Partners

July 29, 2025
GTCR has announced a definitive agreement to acquire FMG Suite from Aurora Capital Partners, aiming to expand FMG's AI capabilities and market reach.
GTCR to Acquire FMG Suite from Aurora Capital Partners

GTCR has announced a definitive agreement to acquire FMG Suite from Aurora Capital Partners, announced in a press release. FMG Suite, a leading provider of marketing automation software for financial advisors and insurance professionals, will focus on expanding its AI capabilities and scaling enterprise relationships under GTCR's ownership.

Founded in 2011, FMG Suite serves over 50,000 financial professionals and more than 3,500 property and casualty insurance agencies through its Agency Revolution brand. The acquisition is expected to close in the third quarter of 2025, with GTCR planning to leverage FMG's history of customer-centric product innovation to enhance its product suite and technology capabilities.

GTCR, a private equity firm with a long history of investing in wealth, marketing, and insurance services, views this acquisition as a strategic move to support FMG's growth and innovation in the financial and insurance sectors. The transaction highlights GTCR's commitment to investing in transformative growth opportunities across various industries.

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