GIGR Releases Playad Autopilot for Performance Marketing

San Francisco startup GIGR has released Playad Autopilot globally, the company said in a press release. GIGR said the multi agent AI product passed 6,000 accounts during its first month of soft launch.

Playad Autopilot is built for performance marketing teams. It combines competitive analysis, hypothesis generation, creative production, campaign setup, performance analysis, and optimization in one workflow.

The system can create ad assets across images, videos, UGC style formats, interactive ads, and other formats for major advertising platforms. It also uses product information, target audiences, competitive context, creative history, and campaign performance data to recommend further tests.

GIGR said one early customer reduced recurring marketing operations from about 20 to 40 hours per week to about one hour per week after adopting Playad, while campaign performance improved by about 1.5 times. The company plans to focus on customer acquisition and partnerships in the United States across mobile apps, gaming, commerce, fintech, and consumer services.