Cox Automotive Completes Acquisition of Fullpath

Jun 2, 2026
Cox Automotive has finalized its acquisition of Fullpath, integrating the company's AI-powered Customer Data Platform with data from Autotrader and Kelley Blue Book to create a unified automotive retail ecosystem.

Cox Automotive has completed its acquisition of Fullpath, announced in a press release. The deal brings Fullpath's Customer Data Platform and AI capabilities into Cox Automotive's ecosystem, connecting with data from Autotrader and Kelley Blue Book.

With the transaction finalized on June 1, 2026, Cox Automotive is launching an integration that merges Fullpath's customer data tools with consumer vehicle views from its owned marketplaces. The unified system combines dealer data, CRM history, DMS records, service visits, and purchase information with real-time shopper activity on Autotrader and Kelley Blue Book.

This integration provides dealers with a data platform supported by Cox Automotive's scale, allowing improved identity resolution and automation across retail operations.

We hope you enjoyed this article

Consider subscribing to one of our newsletters like AI Funding Brief, Sales & Marketing AI Weekly or Daily AI Brief.

Also, consider following us on social media:

AI Funding News AI Brief AI Brief (X)
Free newsletter

Sales & Marketing AI Weekly

News about AI tools and innovations for Sales and Marketing professionals.

Guide
AI Writing and Copywriting

AI Writing and Copywriting

Specialist tools for drafting and revising prose.

Market report

2025 Generative AI in Professional Services Report

Thomson Reuters

This report by Thomson Reuters explores the integration and impact of generative AI technologies, such as ChatGPT and Microsoft Copilot, within the professional services sector. It highlights the growing adoption of GenAI tools across industries like legal, tax, accounting, and government, and discusses the challenges and opportunities these technologies present. The report also examines professionals' perceptions of GenAI and the need for strategic integration to maximize its value.

Read more

You may also like

Free, six days a week

Daily AI Brief: the AI news that matters, in your inbox.