Branch Adds ChatGPT Ads Attribution Across Apps and Websites

Sep 24, 2026
Branch now supports ChatGPT Ads attribution across mobile apps, websites and desktop applications, linking campaigns to installs, visits and conversions.

Branch announces in a press release support for ChatGPT Ads attribution across mobile apps, websites and desktop applications. Advertisers can connect campaign traffic to app installs, app opens, web visits, conversions and other customer activity.

The service supports deep links from ChatGPT to relevant app and web content. It can also send advertiser selected conversion events back to OpenAI for campaign reporting and optimization.

Branch customers can measure paid ChatGPT Ads alongside organic traffic from ChatGPT and other AI platforms. They can also compare performance with other paid, owned and organic channels.

We hope you enjoyed this article

Consider subscribing to one of our newsletters like Sales & Marketing AI Weekly or Daily AI Brief.

Also, consider following us on social media:

AI Brief AI Brief (X)
Free newsletter

Sales & Marketing AI Weekly

News about AI tools and innovations for Sales and Marketing professionals.

AI Token Webinar

Industry analysis

2025 Global Business Services Agenda: Gen AI Takes Center Stage

The Hackett Group

This industry analysis by The Hackett Group explores the transformative impact of generative artificial intelligence (Gen AI) on global business services (GBS) in 2025. The study highlights the shift from exploration to acceleration of Gen AI initiatives, with 89% of executives advancing these projects to improve customer satisfaction, innovate products, and reduce costs. The report also discusses the challenges and strategies for successful Gen AI adoption, emphasizing the need for a technology-enabled operating model and the importance of reskilling the workforce.

Read more

You may also like

Free, six days a week

Daily AI Brief: the AI news that matters, in your inbox.