2U Names Adrian Norman Executive Director of edX

May 26, 2026
2U has appointed Adrian Norman as Executive Director of edX, a newly created role responsible for leading the platform’s consumer business and growth strategy.

2U announced in a press release that Adrian Norman has been appointed as Executive Director of edX. The new role gives Norman full responsibility for the edX consumer business, including how learners discover, engage with, and enroll on the platform. He will report directly to CEO Kees Bol.

Norman will collaborate across 2U’s product, marketing, technology, and partnerships teams to advance the edX platform strategy. The appointment reflects continued investment in the platform’s growth amid increasing demand for flexible, career-oriented online education.

Norman brings more than 20 years of experience leading digital consumer businesses at organizations such as The Walt Disney Company, Barnes & Noble, Simon & Schuster, and Dorel Sports. His background spans marketing, e-commerce, product management, and direct to consumer platform development across media, retail, and technology sectors.

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