zMaticoo Launches Model Context Protocol for AI Access to Ad Data

Apr 21, 2026
zMaticoo has introduced its Model Context Protocol, enabling large language models to access and operate advertising data through natural language queries.

zMaticoo has introduced its Model Context Protocol (MCP), a new system that allows AI models to access and operate business data using natural language, announced in a press release.

The MCP is built on zMaticoo's Open API and enables AI agents to read, write, and manage ad exchange and demand side platform data through natural language commands. It uses token based authorization for secure access and features tools such as adx report and dsp report for efficient data queries.

Integration follows a three step process with one click agent access, simplifying onboarding for users. The protocol is now available for integration and aims to improve the way AI systems interact with advertising and business data environments.

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