University of Maryland Plans Marketing Master's With AI Curriculum

Oct 14, 2026
The University of Maryland's Smith School of Business will introduce a one year Master of Science in Marketing program in fall 2027. Its curriculum will combine marketing fundamentals with generative and agentic AI applications.

University of Maryland's Robert H. Smith School of Business will offer a one year Master of Science in Marketing program starting in fall 2027, the school said in a press release.

The program carries 30 credits across two semesters and is designed for professionals early in their careers. Coursework will cover marketing and brand strategy, consumer insights, account and client management, and applications of generative and agentic AI.

Students will apply the coursework through consulting projects, executive presentations, and assignments with teams from multiple business functions. The program will prepare graduates for roles in brand development, marketing strategy, digital engagement, and campaign management.

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