Truemed and Lynx Partner to Expand HSA/FSA Healthcare E-Commerce

October 29, 2025
Truemed and Lynx have announced a strategic partnership to build integrated e-commerce solutions for third-party administrators, benefits administrators, and health plans, enabling purchases of HSA and FSA-eligible products.

Truemed and Lynx have announced a strategic partnership to enhance healthcare e-commerce capabilities for third-party administrators, benefits administrators, and health plans, according to a press release.

The collaboration combines Truemed’s clinical and compliance infrastructure for dual-purpose items with Lynx’s e-commerce platform. This integration enables administrators to offer member-focused online marketplaces for HSA and FSA-eligible products, as well as items requiring a Letter of Medical Necessity.

The joint platform supports categories such as over-the-counter products, medical devices, durable medical equipment, at-home lab tests, and prescription delivery. Lynx’s infrastructure manages taxes, compliance, pricing, and fulfillment across all 50 U.S. states.

Deployment options include API-based integration into existing systems, white-labeled storefronts managed by Lynx, and licensed code implementations that extend beyond API functionality, offering advanced compliance and order workflow management.

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