The Marketing Cloud Launches Agent Cloud for AI-Driven Marketing

The Marketing Cloud, part of the Stagwell network, has launched Agent Cloud, a secure and unified platform for brands and agencies to access leading AI tools, announced in a press release. The platform simplifies access to multimodal models such as GPT-5, Claude Sonnet 4, Grok 4, and Gemini 2.5 Pro, along with image and video generation tools like Imagen and Veo3.

Agent Cloud enables marketing teams to build, deploy, and manage AI-powered workflows across creative, media, communications, and research functions. It also allows users to create custom AI assistants that can be shared across organizations, supporting the development of agentic workflows where AI systems collaborate with human teams.

The service is designed to maintain strict data security, ensuring client data is not used to train language models. It also consolidates billing for AI tools, charging users only for the models they use after an annual base fee. Agent Cloud is now available globally, with its debut coinciding with The Marketing Cloud’s participation at the ANA Masters of Marketing event in Orlando.