Skai Introduces Celeste AI for Enhanced Commerce Media

Skai has unveiled Celeste AI, a generative AI marketing agent designed to transform commerce media, as announced in a press release. The tool aims to streamline media operations for brands and agencies.

Skai has unveiled Celeste AI, a generative AI marketing agent designed to transform commerce media, announced in a press release. Celeste AI aims to help brands and agencies navigate the complexities of commerce media by unifying and interpreting data from various channels, publishers, and ad formats.

The new AI tool is currently in an exclusive closed beta with industry leaders such as Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes. Celeste AI leverages Skai's proprietary data intelligence to provide tailored recommendations, acting as a virtual marketing analyst that understands business needs across multiple channels.

Skai's CEO, Yoav Izhar-Prato, emphasized that Celeste AI is designed to make marketers smarter by turning complex data into actionable strategies. The full solution is set to be unveiled at Skai's flagship event, ShopAble, in New York City on May 14.

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