RYA and THE MVEye Partner on AI Research Platform for Jewelry Industry

RYA and THE MVEye have announced a strategic joint venture to develop an AI research platform for the jewelry and watch sectors, according to a press release. The new product, called the Intelligence Dashboard, will merge RYA's audience intelligence technology with THE MVEye's 35 years of consumer research expertise.

The Intelligence Dashboard is designed to provide jewelry and watch brands with real time insights into consumer behavior and cultural trends. It combines RYA's behavioral data analysis with THE MVEye's historical datasets to help brands identify emerging preferences before they become mainstream. The tool will initially be available to existing THE MVEye clients, with wider access planned for the third quarter of 2026.

The platform will allow brands to pose marketing questions and receive data-based answers that integrate both long-term benchmarks and current behavioral analysis. RYA's technology processes more than 9 billion data points across over 200 passion signals to predict campaign performance before launch. This marks the first application of predictive audience intelligence tailored specifically for luxury retail markets.

The companies stated that the collaboration aims to address a key challenge in the jewelry industry: understanding how consumers perceive lab-grown diamonds and other evolving product categories beyond price comparisons. The Intelligence Dashboard seeks to give brands a clearer view of consumer motivations within an increasingly dynamic luxury landscape.