Publicis Sapient and AWS Partner to Boost IT Modernization

Publicis Sapient has announced a five-year global strategic collaboration agreement with Amazon Web Services (AWS) to accelerate enterprise IT modernization, announced in a press release. This partnership will leverage AWS's advanced AI and machine learning technologies to help enterprises modernize their IT workloads and create personalized customer experiences.

The collaboration will see Publicis Sapient utilizing AWS's cloud services to develop solutions that combine their SPEED methodology—covering Strategy, Product, Experience, Engineering, and Data and AI—with AWS's capabilities. This initiative aims to facilitate the migration of legacy workloads to the cloud, optimize software development lifecycles, and enhance customer engagement through personalized digital assets.

As part of this collaboration, Publicis Sapient has launched an AWS business unit to focus on business development, sales, marketing, and operations. The partnership will also involve developing new generative AI solutions tailored to industry-specific use cases, available through the AWS Marketplace. This effort is expected to drive significant business outcomes by enabling enterprises to harness data more effectively and improve customer connections.