Plot Raises $10 Million to Expand Social Video Intelligence Platform
Plot has raised $10 million in new funding to expand its social video intelligence platform, announced in a press release. The seed round brings the company's total funding to $14 million and was co-led by XYZ Venture Capital and Mischief Ventures, with participation from Seven Seven Six and Acme Capital.
Plot's platform is used by enterprise marketing teams at brands such as Visa, Mastercard, PepsiCo, Fenty Beauty, Benefit Cosmetics, and CAVA. The company provides tools for identifying and engaging active online communities, measuring engagement, and tracking branded content performance across social video platforms.
The funding follows the release of new campaign tracking tools that allow marketing teams to analyze performance by describing desired metrics. Plot positions its system as a unified suite for social, influencer, community, and insights teams working with video content.
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