Persistent Systems Opens AI-Powered Experience Transformation Studio in Pune

Persistent Systems announced in a press release the launch of its Experience Transformation (XT) Studio in Pune, India. The new facility is designed to help enterprises create AI-powered user experiences, enhance workflow efficiency, and improve product lifecycle outcomes.

The XT Studio serves as a co-creation hub, combining business strategy, UX consulting, and product engineering within an immersive environment. It provides spaces for design thinking sessions, collaboration zones for prototyping, and showcases for industry-specific solutions, enabling clients to design with and for AI.

According to the company, the studio integrates human-centered design principles early in the development process to bridge the gap between AI capabilities and user needs. Persistent plans to expand XT Studio locations to other key regions across India, the U.S., Europe, and the Asia-Pacific region.

Sandeep Kalra, CEO and Executive Director of Persistent Systems, said the initiative aligns with the company’s AI-first strategy, merging design-led thinking and advanced technologies to accelerate digital transformation for clients.