Movable Ink to be Acquired by STG

Movable Ink has announced a definitive agreement to be acquired by STG, a private equity firm, with the transaction expected to close in July 2025.

Movable Ink has announced a definitive agreement to be acquired by STG, a private equity firm focused on software and tech services companies, announced in a press release. The transaction is expected to close in July 2025.

Movable Ink, known for its AI-powered personalized content platform, has been a pioneer in marketing automation and personalization. The company has recently expanded its customer base significantly, adding over 100 new enterprise clients in the past year. This growth is attributed to its innovative products, including the AI orchestration engine Da Vinci and its Autonomous Marketing capabilities.

STG's investment aims to leverage Movable Ink's technological advancements and customer-centric approach to further enhance its market position. Vivek Sharma, CEO of Movable Ink, will continue to lead the company post-acquisition, ensuring continuity in its strategic direction.

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