Microsoft and eclicktech Open Shenzhen Global Expansion Center

In a press release, Microsoft and eclicktech, supported by the Shenzhen Government and the Luohu district government, announced the official launch of the Shenzhen Global Expansion Center. The center serves as a one stop platform for Chinese enterprises seeking to expand internationally, offering services in market readiness, compliance consulting, and overseas growth.

The initiative combines government policy support, global marketing expertise, and international technology resources. Under the collaboration, the Luohu district government provides policy and business support, eclicktech manages operations and marketing solutions, and Microsoft contributes AI technologies, platform capabilities, and access to its global network.

The center focuses on industries such as the digital economy, artificial intelligence, smart hardware, fashion, healthcare, and advanced services. It aims to help companies address challenges in technology infrastructure, market access, compliance, localization, and brand development.

At the launch event, the first group of participating enterprises and service providers signed cooperation agreements. The center's network covers finance, taxation, auditing, consulting, cloud services, logistics, and arbitration, forming a cross border business support ecosystem. Microsoft executives highlighted the role of AI in transforming marketing and business growth, while eclicktech emphasized data driven and AI powered marketing solutions to improve global expansion efficiency.

The launch continues the collaboration between Microsoft and eclicktech, which began in 2021 when eclicktech became a Microsoft Advertising media channel partner in China. Their partnership now extends to AI marketing innovation, cloud ecosystem collaboration, and global growth infrastructure.