Meta and Partners Develop Commerce Standard for AI Agents

Oct 7, 2026
Meta, Walmart, Stripe and other companies are developing an open standard for communication between AI agents and businesses during online transactions.

Meta, Walmart, Stripe, Sierra, Genesys, Rocket, NiCE and Decagon are developing an open standard for communication between AI agents and businesses, according to TechCrunch. The protocol will focus on transactions between agents during online commerce.

Personal AI agents can encounter blocks while browsing products, booking travel or completing purchases. Some restrictions are intentional, while others result from existing bot detection systems. Walmart said blocks affecting Meta's Muse were not intentional and may occur when human verification checks fail.

Amazon blocks Muse from its retail site, while Delta does not currently support outside agents shopping for or booking flights through its digital services. Yelp permits automated traffic only when an agent accesses its content through a paid data licensing agreement. eBay restricts unauthorized agents and activities such as automated scraping and model training.

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