Gupshup Introduces Superagent for Autonomous Customer Conversations

Gupshup has launched Superagent, an autonomous AI agent designed to manage customer conversations across messaging and voice channels, announced in a press release. The system acts as a full-stack orchestrator for customer experiences, enabling businesses to design campaigns, manage customer journeys, process transactions, and optimize performance from a single interface.

Superagent operates across multiple communication platforms including WhatsApp, RCS, SMS, Telegram, Instagram, and voice channels. It supports messaging in most global languages and leverages Gupshup’s existing communications infrastructure, which handles 10 billion messages per month for 50,000 businesses in over 100 countries.

The AI agent uses embedded intelligence derived from Gupshup’s communications platform-as-a-service capabilities to make autonomous, context-aware decisions. With a few prompts, it can build customer journeys, launch campaigns, analyze performance, and self-optimize. Beta users have reported up to a 90% reduction in time, effort, and cost, with over 25% higher conversions.

Gupshup also introduced Superclaw, a self-hosted, on-device variant of Superagent built on the OpenClaw platform. Superclaw is aimed at small and medium-sized businesses and enterprises in regulated industries that require on-premise deployment.