GoodFit Secures $13M to Enhance AI-Driven GTM Strategies

GoodFit, an AI-driven data platform, has raised $13 million in a Series A funding round led by Notion Capital. The funding will be used to expand platform access and accelerate the development of features that empower revenue leaders to achieve go-to-market (GTM) outcomes more effectively.

Founded in 2020 by Harrison Rose and Aleksander Bury, GoodFit combines proprietary market data with first-party performance insights. This enables commercial leaders to identify, prioritize, and engage customers with precision, optimizing customer acquisition costs and enhancing sales processes.

The platform is already delivering measurable results for high-growth companies. For instance, HR software leader Personio has reduced deal creation time by 60%, while revenue operations platform Clari has expanded market coverage by over 20%. GoodFit's approach allows organizations to move away from traditional sales models, focusing instead on precision, speed, and measurable outcomes.

This Series A funding marks GoodFit's first external investment, allowing the company to lower barriers to entry and broaden its reach to more businesses. The goal is to make world-class GTM execution accessible to every company, positioning GoodFit as a key player in the evolving landscape of AI-driven commercial strategies.