fullthrottle.ai Partners with TuneIn to Integrate Live Audio Advertising

fullthrottle.ai has announced a new integration with TuneIn, according to a press release. The partnership brings TuneIn's live and on-demand audio inventory directly into the fullthrottle.ai platform, enabling advertisers to plan, activate, and optimize audio campaigns within the same workflow used for connected TV, video, display, and direct mail.

The integration allows marketers to engage audiences across multiple listening environments, including mobile, in-car, and home devices. By combining TuneIn's streaming reach with fullthrottle.ai's identity and attribution tools, advertisers can connect listener engagement to measurable business outcomes.

The collaboration expands fullthrottle.ai's audio capabilities by adding premium live and always-on content to its suite of media offerings. This unified approach gives advertisers greater visibility into cross-channel campaign performance and simplifies execution across digital formats.