Dresner Advisory Services Publishes 15th Edition of Self-Service BI Market Study

Dresner Advisory Services announced in a press release the publication of the 15th edition of its Self-Service Business Intelligence Market Study, part of the Wisdom of Crowds research series. The study explores user perception and deployment trends related to self-service business intelligence, collaborative analytics, data governance, natural language analytics, generative AI, and agentic AI.

According to the report, self-service capabilities remain essential for organizations of all sizes, with importance increasing alongside global workforce scale. Respondents in 2026 reported renewed momentum in self-service BI, which is expected to grow further as agentic AI solutions see wider adoption.

The firm also released a companion report on Agentic AI Assisted Analytics. The research highlights strong demand across all agentic capabilities, identifying multi-step reasoning and conversational analytics as the most critical. Agentic AI is described as transforming self-service BI from a tool-based approach to an intelligence layer that operates across the entire analytics workflow.

Wisdom of Crowds research is based on data collected from users across industries and roles, providing insight into current usage patterns, deployment trends, and vendor performance in the analytics market.