Doceree Introduces AI-Powered RepTwin for Enhanced HCP Engagement

Doceree has launched RepTwin, an innovative AI-powered solution aimed at transforming interactions between healthcare professionals (HCPs) and brand representatives. Announced in a press release at Fierce Pharma Week 2025, RepTwin is designed to provide 24/7 virtual access to brand reps, integrating seamlessly into electronic health record (EHR) platforms and other digital environments.

RepTwin addresses the challenge of declining in-person access to brand reps, with 65% of physicians in the U.S. now restricting such interactions. By embedding a virtual representative into EHRs and specialist medical publishers, Doceree ensures that physicians can access brand information and clinical support whenever needed.

Key features of RepTwin include continuous availability across multiple platforms, alignment with clinical trial data and regulatory standards, and built-in compliance with HIPAA, GDPR, and other regulations. The solution supports multi-modal interactions through video, voice, and text, tailored to HCP preferences.

With integrations across over 2,000 specialist medical publishers and 150+ EHRs, RepTwin aims to deliver personalized engagement and credible support to a network of over 6 million verified HCPs. This launch marks a significant step in modernizing HCP engagement strategies with AI-driven solutions.