Corvidae AI Helps RS Group Lift Paid Search Revenue 6%

Corvidae AI says a four month pilot with RS Group plc increased paid search revenue by 6% while reducing advertising spending by 5%, according to a company press release. The trial, conducted in Italy, raised return on ad spend by 12%, and RS Group is expanding the process to other regions.

Corvidae reconstructed customer journeys from raw first party event stream data without cookies or persistent identifiers. During the test period, it attributed £193 million more revenue across RS Group's global properties than Adobe Analytics and covered more than 95% of active customers.

The reconstructed journey data feeds directly into RS Group's advertising bidding systems and Power BI through an API. Corvidae reported that measured customer journeys were 46% longer in the UK and 68% longer across the EU than journeys recorded by existing platforms.