Choice Hotels Integrates AI Across Operations with AWS

Choice Hotels International has deployed artificial intelligence across its enterprise in collaboration with Amazon Web Services, announced in a press release. The initiative extends from guest booking and property management to distribution and operations, aiming to create a more efficient and responsive hospitality platform.

The company is using AWS cloud infrastructure and the AgentCore platform to standardize the deployment of intelligent agents. This setup allows Choice Hotels to move from pilot programs to production systems that automate workflows and provide trusted data access.

AI tools are being used to personalize guest interactions across digital and on-site experiences, support franchise owners with revenue and maintenance management, and optimize pricing and inventory across distribution channels. According to AWS, the collaboration establishes a scalable foundation for AI applications across the hospitality industry.