Choice Hotels Integrates AI Across Operations with AWS

April 20, 2026
Choice Hotels International has implemented artificial intelligence across its business in partnership with Amazon Web Services, marking a large-scale deployment across guest experience, hotel operations, and distribution.

Choice Hotels International has deployed artificial intelligence across its enterprise in collaboration with Amazon Web Services, announced in a press release. The initiative extends from guest booking and property management to distribution and operations, aiming to create a more efficient and responsive hospitality platform.

The company is using AWS cloud infrastructure and the AgentCore platform to standardize the deployment of intelligent agents. This setup allows Choice Hotels to move from pilot programs to production systems that automate workflows and provide trusted data access.

AI tools are being used to personalize guest interactions across digital and on-site experiences, support franchise owners with revenue and maintenance management, and optimize pricing and inventory across distribution channels. According to AWS, the collaboration establishes a scalable foundation for AI applications across the hospitality industry.

We hope you enjoyed this article.

Consider subscribing to one of our newsletters like Enterprise AI Brief, Sales & Marketing AI Weekly or Daily AI Brief.

Also, consider following us on social media:

Enterprise AI AI Brief AI Brief (X)

More from: Enterprise

04/20
Massimo Group Names Quenton Petersen as CEO, David Shan Becomes Executive Chairman
04/20
Momentus Technologies Publishes AI Report and Expands Product Roadmap
04/20
Datasea Completes Three AI Multimodal Projects Worth $1 Million
04/20
Steele Solutions Acquires Maysteel Industries to Expand Data Center Capabilities
04/20
Agile Defense Wins $118 Million USCIS Digital Modernization Contract

Subscribe to Enterprise AI Brief

Weekly report on AI business applications, enterprise software releases, automation tools, and industry implementations.

AI Token Webinar

Market report

Superagency in the Workplace: Empowering People to Unlock AI’s Full Potential

This report explores the transformative potential of artificial intelligence in the workplace, emphasizing the readiness of employees versus the slower adaptation of leadership. It highlights the significant productivity growth potential AI offers, akin to historical technological shifts, and discusses the barriers to achieving AI maturity within organizations. The report also examines the role of leadership in steering companies towards effective AI integration and the need for strategic investments to harness AI's full capabilities.

Read more

You May Also Like