Amplitude says its Wave product agent runs mostly on OpenAI models

Nov 12, 2026
Amplitude estimates Wave cuts the time to ship a product improvement from about a month to one or two days.

Amplitude says its product agent Wave runs roughly 80% on OpenAI models, in a customer story published by OpenAI. Wave combines Amplitude analytics, session replays, customer feedback and code to find product improvements, then sends a technical plan to coding agents such as Codex. Amplitude estimates this cuts the time to ship an improvement from roughly a month to one or two days.

Amplitude uses GPT-6.1 Sol for deep investigations, GPT-6 Luna for frequent low-cost checks and GPT-Image-2.5 Flare for mockups. In a test on its own homepage, Wave suggested personalizing the suggestion cards; messages sent through those cards rose 160% against the control group after one day, according to the experiment readout Amplitude shared. Wave is in beta with customers.

The evaluations in the story were run by Amplitude and published by OpenAI, which sells the models.

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