Amazon plans World Product Graph to own the world's product data and counter AI shopping agents, Reuters reports

Amazon is working on a project called World Product Graph to collect data on "virtually every item for sale on Earth, whether Amazon stocks it or not," according to an internal document and people familiar with the matter, Reuters reports. The aim is to keep shoppers researching on Amazon instead of Google, brand sites and review sites, and to counter AI shopping agents that may send customers elsewhere.

The data would come from brands and retailers contributing product information and from Amazon crawling other retailers' websites. The document says Coca-Cola and Bayer have signed up to contribute data, and that Amazon held a CEO-level summit with Procter & Gamble about a trial. It lists October 1, 2027, as an aspirational release date. The document also says many answers from Amazon's AI shopping assistant Rufus, now called Alexa for Shopping, were wrong or incomplete, and that its roughly 83 million weekly searches were expensive to run.

Amazon said the draft did not necessarily reflect its current plans, called the usage figures "significantly outdated" and said Alexa for Shopping is now about 97% accurate. In September Amazon blocked Meta's Muse shopping agent from its site.