Sierra Hits $100M ARR, Stagwell's AI Hub in Singapore, and OpenAI's Shopping Features - Sales & Marketing AI Weekly #33
December 06, 2025 -
Sales & Marketing AI Weekly
Hi there,
Welcome to this week's edition of Sales & Marketing AI Weekly.
In this edition, we highlight some significant developments in the AI-driven sales and marketing landscape. Sierra, co-founded by Bret Taylor and Clay Bavor, has impressively reached a $100 million annual revenue run rate in just 21 months, focusing on AI customer service agents. Meanwhile, Stagwell has expanded its presence in the Asia-Pacific region by opening a new AI hub in Singapore, aiming to enhance collaboration and accelerate AI-driven marketing solutions.
Additionally, OpenAI and Perplexity have introduced AI shopping assistants to aid users during the holiday season, while Ranketta has secured €1 million to enhance AI search visibility. In other news, Donna has raised €4.1 million to expand its AI solutions for sales teams, and Amazon's AI chatbot Rufus played a crucial role in boosting Black Friday sales. Stay tuned for more insights into how AI is reshaping the marketing and sales sectors.
Welcome to this week's edition of Sales & Marketing AI Weekly.
In this edition, we highlight some significant developments in the AI-driven sales and marketing landscape. Sierra, co-founded by Bret Taylor and Clay Bavor, has impressively reached a $100 million annual revenue run rate in just 21 months, focusing on AI customer service agents. Meanwhile, Stagwell has expanded its presence in the Asia-Pacific region by opening a new AI hub in Singapore, aiming to enhance collaboration and accelerate AI-driven marketing solutions.
Additionally, OpenAI and Perplexity have introduced AI shopping assistants to aid users during the holiday season, while Ranketta has secured €1 million to enhance AI search visibility. In other news, Donna has raised €4.1 million to expand its AI solutions for sales teams, and Amazon's AI chatbot Rufus played a crucial role in boosting Black Friday sales. Stay tuned for more insights into how AI is reshaping the marketing and sales sectors.
Sierra Achieves $100 Million ARR in 21 Months
Sierra, co-founded by Bret Taylor and Clay Bavor, has reached a $100 million annual revenue run rate in under two years, specializing in AI customer service agents. Read more
Stagwell Opens AI Hub in Singapore
Stagwell has announced the opening of its new APAC headquarters in Singapore, aiming to enhance collaboration and accelerate AI-driven marketing solutions across the region. Read more
OpenAI and Perplexity Introduce AI Shopping Features
OpenAI and Perplexity have launched AI shopping assistants in their chatbots to help users with holiday shopping, offering product recommendations based on specific criteria. Read more
Happiest Minds Launches AI Co-Worker ELAIRA
Happiest Minds Technologies Limited has introduced ELAIRA, an AI-powered digital co-worker designed to enhance enterprise support operations. The platform aims to improve user experience and operational efficiency. Read more
OpenAI and Google Discuss AI's Role in Marketing
At TechCrunch Disrupt, leaders from OpenAI and Google discussed how AI is changing go-to-market strategies for startups, highlighting the blend of AI and traditional marketing. Read more
Ranketta Secures €1M for AI Search Visibility
Ranketta, a Czech AI platform, has raised €1 million to boost brand visibility in AI search, with plans for European and US expansion. Read more
Donna Raises €4.1 Million to Expand AI Assistant
Ghent-based startup Donna has secured €4.1 million in funding to enhance its AI assistant for field sales teams, aiming for international growth and improved sales efficiency. Read more
OpenAI Faces Criticism Over ChatGPT App Suggestions
Users of OpenAI raised concerns when ChatGPT suggested the Peloton app during unrelated conversations, fearing it might be an advertisement. OpenAI stated it was a feature in testing, not an ad. Read more
Amazon's AI Chatbot Rufus Boosts Black Friday Sales
On Black Friday 2025, Amazon's AI chatbot Rufus led to a significant increase in sales, with purchase sessions doubling compared to the previous month. Read more
ChatGPT Boosts Retail App Referrals on Black Friday
A report by Apptopia indicates a 28% year-over-year increase in referrals from ChatGPT to retailer mobile apps during Black Friday. However, these referrals still constitute a small part of the overall market. Read more
Salesforce Increases Fiscal 2026 Revenue and Profit Forecasts
Salesforce has raised its fiscal 2026 revenue and profit forecasts, citing strong demand for its AI platform, Agentforce, leading to a significant increase in annual recurring revenue. Read more
Bloomsbury and Google Cloud Collaborate on AI Publishing
Bloomsbury has partnered with Google Cloud to enhance its publishing infrastructure with AI technologies, aiming to improve book discovery and sales predictions. Read more
Zendesk and AWS Partner for AI Contact Centers
At AWS re:Invent, Zendesk announced a Strategic Collaboration Agreement with Amazon Web Services (AWS) to enhance AI-powered contact center solutions, integrating Amazon Connect's voice capabilities with Zendesk's AI. Read more
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