Whop Launches Economic Intelligence for Business Actions

Whop introduces Economic Intelligence, a system that recommends business actions based on transaction data, the company announced in a press release. Recommendations appear as buttons in the Whop dashboard and can be sent to Whop AI or another agent with one click.

The system considers the status of each business and patterns from $6.6 billion in annual commerce on Whop. Suggested actions can include changing prices, launching advertising campaigns, building websites, sending recurring customer messages, improving sales funnels and retargeting customers. Whop's API gives agents access to the business functions required to complete those tasks.

Economic Intelligence checks ledger activity to determine whether a recommended action generated revenue, then uses that result to refine future recommendations. Whop said more than 14,000 businesses participated in beta testing. After one month of use, their combined sales increased 31.8 percent, unique paying customers increased 26.3 percent and transaction counts increased 26.5 percent compared with the previous month.