VUSSENS launches beauty analytics platform and US headquarters

Oct 12, 2026
VUSSENS opened its US headquarters in New Jersey and launched an AI platform that analyzes beauty industry data from social media and ecommerce channels.

VUSSENS opened its US headquarters in Fort Lee, New Jersey, and launched its AI platform for beauty industry data analysis, the company said in a press release. The business is a wholly owned subsidiary of NEWEN AI.

The platform combines data from social media and ecommerce channels using ontology technology. Its language model was trained on more than 800 billion tokens, while its multimodal engine analyzes video, audio, and captions from short videos on services including YouTube and TikTok.

VUSSENS offers four tools covering marketing, trends, products, and categories. These tools track activity from product promotion through reviews and purchase signals, analyze consumer responses, support audience and SWOT analysis, and identify changes within product categories.

The company plans to build a customer base from New Jersey before expanding across North America. It also plans to introduce its services in Japan, Europe, Southeast Asia, and the Middle East.

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