Vusion to Acquire In-Store Media for Retail Advertising Platform

Jul 27, 2026
Vusion has signed an agreement to acquire In-Store Media, a Barcelona retail media company. The deal is subject to regulatory approvals and other closing conditions.
Vusion to Acquire In-Store Media for Retail Advertising Platform

Vusion announced in a press release that it signed an agreement to acquire In-Store Media, a Barcelona retail media company focused on advertising inside physical stores.

Vusion said the planned acquisition would combine its connected store technology with ISM's retail media operations. ISM works with 90 retail banners and more than 1,600 brands across 9 countries in EMEA, the Americas, and APAC.

ISM generated about €120 million in revenue in 2025. The company offers more than 50 print and digital media solutions for advertisers.

The transaction has been approved by Vusion's board. Completion remains subject to regulatory approvals and other closing conditions, and Vusion expects to finance the deal with debt.

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