Universal Music Group and TikTok Sign New Global Licensing Deal

Universal Music Group and TikTok have signed a new multi-year global licensing agreement, announced in a press release. The deal builds on their 2024 partnership and extends collaboration across music licensing, marketing, and artist support.

Under the agreement, TikTok will continue providing access to Universal Music Group’s recorded music and publishing catalogs. The companies plan to expand marketing and advertising initiatives, integrate ecommerce tools for artists, and enhance attribution for songwriters and performers.

Both companies will continue working together to remove unauthorized AI generated music from the platform. The partnership also aims to strengthen protections for human artistry and ensure that revenue flows to artists and songwriters. The new deal includes deeper cooperation on fan engagement and artist development programs designed to highlight emerging talent globally.