Shoplazza Supports TikTok Buy Direct and Shopping Assistant

Oct 19, 2026
Shoplazza is working with TikTok to support shopping tools that let users buy products or ask product questions within the TikTok app.

Shoplazza is working with TikTok to support its Buy Direct and Shopping Assistant tools, the company said in a press release. TikTok introduced the tools on October 5 and named Shoplazza as a commerce and payment partner.

Buy Direct lets users purchase from brands within TikTok without visiting an external storefront. It connects to merchant systems through the Universal Commerce Protocol, while each brand remains the merchant of record.

Shopping Assistant answers product questions using information supplied by merchants. It appears on product pages in TikTok's in app browser, where shoppers can continue to checkout on the merchant's website.

Shoplazza already supports TikTok catalog syncing, TikTok Pixel and Events API setup in its merchant administration system.

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