Sabio and Gentoro Add AI Agents to Advertising Workflows

Aug 27, 2026
Sabio Holdings and Gentoro have partnered to add agentic AI to Sabio's advertising operations, starting with internal campaign management workflows in its DSP environment.

Sabio Holdings and Gentoro have partnered to add agentic AI to Sabio's advertising operations, the companies announced in a press release. The work will begin inside Sabio's DSP environment with internal workflows tied to a planned natural language self serve user interface.

Sabio will first use Gentoro's Campaign Management Agent for campaign management tasks. The companies said the agent will handle complex workflows across systems and reduce repetitive manual work.

Gentoro's agentic architecture, based on MCP, is intended to let AI agents work across Sabio's existing DSP, SSP, SSAI, Creator TV, and App Science analytics systems. Sabio said it plans to explore more agentic AI uses across advertising operations.

We hope you enjoyed this article

Consider subscribing to one of our newsletters like Enterprise AI Brief, Sales & Marketing AI Weekly or Daily AI Brief.

Also, consider following us on social media:

Free newsletter

Sales & Marketing AI Weekly

News about AI tools and innovations for Sales and Marketing professionals.

Whitepaper

Tensordyne Napier: What If One Rack Could Do the Work of Nine?

Tensordyne

This Tensordyne whitepaper presents Napier, an inference-focused AI processor and rack-scale system based on the company’s TDN Math logarithmic number system. It examines infrastructure requirements for large mixture-of-experts and agentic models, compares major inference architecture approaches, and details the TDN AIP processor, TDN72 pod, TDN Link fabric, and Napier Ultra configuration. The paper reports simulation-based performance, cost, and accuracy-validation results, including Tensordyne’s projected comparison of one Napier rack with a nine-rack Nvidia Rubin plus Groq deployment; the chip is reported as taped out and in fabrication.

Read more
Free, six days a week

Daily AI Brief: the AI news that matters, in your inbox.