Sabio and Gentoro Add AI Agents to Advertising Workflows

Aug 27, 2026
Sabio Holdings and Gentoro have partnered to add agentic AI to Sabio's advertising operations, starting with internal campaign management workflows in its DSP environment.

Sabio Holdings and Gentoro have partnered to add agentic AI to Sabio's advertising operations, the companies announced in a press release. The work will begin inside Sabio's DSP environment with internal workflows tied to a planned natural language self serve user interface.

Sabio will first use Gentoro's Campaign Management Agent for campaign management tasks. The companies said the agent will handle complex workflows across systems and reduce repetitive manual work.

Gentoro's agentic architecture, based on MCP, is intended to let AI agents work across Sabio's existing DSP, SSP, SSAI, Creator TV, and App Science analytics systems. Sabio said it plans to explore more agentic AI uses across advertising operations.

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