Rokt Mentioned in Gartner 2026 Market Guide for Retail and Commerce Media Networks

May 22, 2026
Rokt has been mentioned in Gartner's 2026 Market Guide for Retail and Commerce Media Networks as an example of emerging postpurchase solutions that use AI and machine learning to deliver relevant experiences during checkout and postpurchase moments.

Rokt has been mentioned in the Gartner 2026 Market Guide for Retail and Commerce Media Networks, announced in a press release. The company was cited as an example of emerging postpurchase solutions that use AI and machine learning to create relevant experiences for customers during checkout and after transactions.

Rokt's technology determines customer relevance in real time and is projected to power more than 10 billion transactions in 2026 across thousands of ecommerce businesses. The company reported revenue of over 800 million dollars in 2025 and has formed partnerships with firms including PayPal, Fanatics, Ulta Beauty, Cineplex, Albertsons, and Macy's.

The Gartner guide highlights how commerce media networks are expanding beyond traditional advertising formats by leveraging checkout and postpurchase moments as new opportunities to reach customers at high intent stages of the transaction journey.

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